@yourartistname

Bio

1. Brief info about style of music and where you are from

2. Promote new music, upcoming show, or video

3. Tag band member personal pages

4. Linktree or website

• Everything important should be easy to find and located at the top of your profile
• Use highlights to organize information
• New fans don't want to dig through your page to find relevant information or content
• People have short attention spans! Make it easy for them to hear your music and know what you're about

Pick a niche: You don't have to in order to be successful, but it can really help the algorithm understand what kind of content you make and what kind of audience to show it to.

1. Search Friendly

Content that is not reliant on current trends or trending audio and can be relevant at any point in time.

• If you need ideas for coming up with "Search Friendly Content" go to the TikTok search engine and type in your niche and see what type of videos show up. This will tell you what people are searching for and give you ideas of what other people are creating.

• Make sure to have a call to action at the end of your "Search Friendly" video. Example: "Follow for more XYZ" or "Comment below. What would you like them to do when they see it? (Share? Follow you? Make a purchase? Visit your website?)

2. Trending Content

Hopping on trends before they peak can help you get a spike in views and traffic to your page. (Make sure to adapt the trend to your specific niche.)

• You can keep up with trends by going to the TikTok search engine and looking up hashtags like #TrendAlert or #TrendWatch. Find creators that create mainly trend videos. Your goal should be to hop on the trend before it takes off and peaks.

3. DGAF (Don't Give A F**k) Content

Create whatever the heck you want. This is where you can be 100% you and your audience can connect with you on a genuine level.

TikTok gives you a number of ways to either encourage your fans to make videos or to create your own videos based on existing TikTok content, such as:

Duets

A duet is a TikTok video that lives alongside another video; they both get played simultaneously. You can either create a video and then encourage fans to #duet with you, or create your own duet with any video that’s already on TikTok (unless the duet function has been disabled for that video or account). Folks use Duets to add their own audio/video to existing content, or simply react to a video as it plays. 

Stitches

Take a piece of the beginning of someone else’s video and react to it, continue the conversation, or respond to their prompt.

Run your own challenge or contest

Want people to create their own videos on TikTok using your music? Prompt them with a fun contest. Here are some ideas:

• best original dance
• best lip-sync
• most creative location
• best costumes
• funniest video
• or something like the “ice bucket challenge”

Be sure to offer a cool reward for the winners (free merch, free tickets to your next show). Also, create a unique hashtag for the contest so you can easily track engagement and spread the word.

• Videos needs to be well lit and have decent quality audio
• Eliminate background clutter in your video
• The title and thumb nail are crucial (Make thumbnail the most exciting/attractive part of the video)
• The more you post, the more you'll grow. Whether it's three times a day or three times a week, try to post consistently.  
• Re-purpose the same content: You can advertise the same song in 30 different ways.
• Don't try to go viral every time you post. Focus on creating content that provides value to your audience. 
• Use text captions in videos.
• Video length depends on the type of content. Experiment with different lengths and see what performs best.
• Study your videos and analytics. Look at what your audience enjoyed and how you can improve your content to cater to your audience's interests.
• Create TikTok videos that are specific to your city/state. Go for local humor, show the landmarks, and be sure to post location information on your videos.
•  A video’s success is not dependent on your prior engagement. TikTok judges your videos as individual pieces of content.
• Pin your best videos to the top of your profile. Pick the ones you want people to see when they first discover you: a video explaining who you are, an announcement about a new single, a past video with high engagement; whatever is most important.

Although Facebook is sorta out of fashion, it can still be a useful resource if you have fans using the platform. If you don't, it's still worth claiming your @handle so no one else does and setting it up with your most important links, information, and big announcements. The same general posting strategies from IG and TikTok apply to Facebook.

• Go to your page
• Click below the page's cover photo and select invite friends
• Click the names of the profiles you want to invite to like or follow the page
• Click "Send Invites" (You can send up to 1000 a day)

• Instagram has a 30-hashtag limit on its posts and comments. Although it might seem tempting to use all of these hashtags in order to get the most reach, keep in mind that the reach to an audience will drop off dramatically after approximately 5 hashtags. Less is more in this regard.

• Utilize the Explore page. Instagram’s Explore page is going to be your best friend when it comes to discovering effective hashtags. The first method is to use the search bar to find some potential hashtags. This tells you how popular certain hashtags are and give you some suggestions for related hashtags. 

TikTok is constantly evolving. With new trends and app features popping up all the time, you need to keep your finger on the pulse of what’s hot and adapt as it changes.

Ask yourself these questions when picking hashtags on TikTok:

• Who exactly are you trying to reach with this video?
• What would you like them to do when they see it? (Share? Follow you? Make a purchase? Visit your website?)
• Would you rather go for maximum exposure, or target a specific audience more likely to engage with you?

You need to have the answers to these questions to know which TikTok hashtags will be most effective for your post. Popular hashtags are better for reaching a broader audience, while niche hashtags are better for targeting a specific demographic of users who are more likely to be interested and engage with your content in a meaningful way.

Facebook does not have a limit for hashtags, and with a 63,206 character limit, it might seem tempting to fill your post with as many hashtags as possible – but as they’re a relatively new feature, you may annoy fans and followers if you use too many. One or two will probably be best, as you will still get the benefits of the hashtag, without making your post look too cluttered!

• Test your hashtags: You’re not going to just happen on the perfect set of hashtags in one go. Instead, experiment, and use the data and analytics features within the apps to figure out which works best.

• Learn from other artists: Follow your favorite artists, preferably in a similar genre to you, and watch what works well for them. You never know; using similar tactics might work for you as well. After all, the same principles will probably apply, regardless of the size of your following.

• Don't overuse hashtags: No one needs to see thousands of hashtags cluttering up the end of a post. Try and go for quality over quantity.

• The quality of your content is key to engagement, not the number of hashtags. It’s all very well getting your content in front of people, but if what they find isn’t interesting, relevant, or is just plain spam, no one is going to want to engage with it. Don’t flood a mediocre post with hashtags, and expect your audience to engage with it automatically.

• Behind the scenes in the recording studio
• The meaning or inspiration behind the lyrics
• The story of your writing and production process
• The instruments or gear you used 
• Working with collaborators

• Lyric videos
• Official music videos
• 15-second segments of your song for microcontent
• Performance videos: Use different locations and different spots of your song to keep it fresh. Use text!
• Acoustic video
• Behind-the-scenes video

• Send This Challenge: Using one of your performance videos, make a post that says "Send this to.." and then get creative. If your song is a party anthem, the caption could be "Send this to someone you want to party with this weekend."
• Car singalongs: tell a story with text captions. Use your car speaker audio or overlay it afterwards.
• You know the feeling videos: use snippets of your performance videos and add text captions that are relatable to the lyrics.

• There's an endless amount of posts out there. If you get stuck, look to other creatives you follow and admire for new ideas.

This is an example of how a smart link is commonly setup:

• Social media posts
• Spotify canvas video
• Photo Editing
• YouTube thumbnails
• Show posters/announcements
• And much more...

• Social media video templates
• Great stock music, text, effects, and footage

Veed.io is a great online video editor. It's easy to use. Its online video workflow tools allow teams to record, edit, review, and share videos. VEED has single-click features such as auto-subtitling, translations, transitions, custom branding, social media formatting, animated templates, and video. 

We use it to quickly add/edit captions to all of our Instagram and TikTok videos.

Full Stack Creative is a great educational YouTube channel for indie artists. It provides documentaries, gear reviews, tutorials, and podcasts for the creator who "does it all."

Indepreneur is an educational website, info resource and social network you can use to learn how to market your music, connect with other creatives, and get the right strategies to build and monetize your fan base. Both resources are run by the same person.

Another option similar to Full Stack Creative and Indepreneur is DK Music Business Academy. DKMBA is an online course and resource website that helps artists build their audience, develop their career path, and monetize their music. It gives you lessons and info on how to run your social media accounts and much more.

Damian Keys (the DK in DKMBA) also has a great YouTube channel that offers artists a lot of marketing tips and tricks.

CapCut is a TikTok video editing app, updated weekly with the latest trending effects, music, & sound effects.