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  • Helvig Productions

Without a video, no one cares. A helpful DIY video guide.

When's the last time you clicked on just a music link that came across your feed? Exactly. If your newly recorded, beautiful song isn't embedded right in the feed with a nice visual, it's a hard pass nowadays and folks will just keep scrolling. If you want people to stop and listen, you have to put some of that creativity you showed in the studio into making a decent video. But it's easier than you may think. It's even fun. Here's our list of the most affordable DIY music video tools. If you don't want to do-it-yourself, I can help too ;)


Mobile Video Editor Apps

#1 Video Leap

Get the Video Leap app

If you want to start editing video, but don't want to buy and learn a full blown video editing program like Final Cut Pro or Adobe Premier, Video Leap is a great, affordable place to start. Users can utilize creative compositing, mix videos and images together to create double exposures and artistic looks, and choose layer-based editing – adding videos, effects, text and images. You can also customize video layers with transformation, masking, and blending modes.

Pros: Very high quality video editing features.

Cons: Need to upgrade to access the best features.

Best for: Creating a professional-looking video from your phone.

Price: Free up to $35.00

#2 Splice

Download the Splice app

For an even easier experience, (but with less editing possibilities than Video Leap) Splice allows users to blend different video clips together in just a few simple taps to get a compelling result. The app allows you to trim and edit the different clips in your video, and you can customize transitions.

Pros: Simple and very easy to use.

Cons: Only available for iOS. Less customizable.

Best for: Editing multiple clips together quickly.

Price: Free up to $29.99

#3 Magisto

Download the Magisto app

This one is pretty much automatic. It's VERY easy, but also very limited in terms of editing options. This intuitive app will automatically edit and create your video in just three easy steps. Magisto can save you plenty of time and deliver a professional-looking video. This app is particularly great for quick Instagram posts and will make it look like you spent a couple of hours editing your Story!

Pros: Impressive auto-editing ability. Advanced marketing tools.

Cons: You sacrifice editing and creative control for speed.

Best for: Quick, professional-looking video edits for marketing hustlers.

Price: Free up to $34.99

Desktop Video Editing Softwear

#1 Final Cut Pro

Get Final Cut Pro

If you want to really dive into the world of video editing, Final Cut Pro can do it all. FCPX's Magnetic Timeline makes it easy and efficient. With it, users can move and trim clips without affecting the rest of the video, as well as color code them so identification is easier. Heavy and complex projects are a breeze with Final Cut Pro because of its powerful architecture that takes advantage of the newest CPUs and GPUs that come with Macs.

Pros: Revolutionary video editing with powerful media organization and incredible performance to let you create at fast pace.

Cons: Steep learning curve especially for beginners. Only available for MAC.

Best for: Powerful Media Organization. Intuitive Color Grading. Compelling, Customizable Effects.

Price: $299.99

#2 Filmora

Get Filmora

If you don't quite have the scratch to pay for Final Cut, Filmora is a bit cheaper (or free) with flexible pricing based on what you need. Easy to use and very affordable, professional video editing softwear. 500+ Free Video Effects. Ability to export videos directly to mobile devices, social media sites, and TV.

Pros: Great for beginners and pros. New templates and effects always availible for users.

Cons: Keyframes only available in pro version.

Best for: Easy to use, very intuitive interface.

Price: Free up to $155.88/yr

#3 Adobe Premiere Pro

Get Adobe Premiere Pro

This program is an industry-standard, and professionals use it to produce content for mainstream media. The range of features and professional-level quality makes the hefty price tag worthwhile.

Pros: Professional-quality tools and interface. Compatibility within Creative Cloud.

Cons: Steep learning curve especially for beginners

Best for: Precise editing and trimming tools. Automatic functionality. Advanced editing features

Price: Free up to $20.99/month


Animated Video Softwear

#1 Animaker

A platform for beginners, non-designers & professionals to create animated videos as well as live action videos. Animaker has thousands of easy to use templates to help you create lyric videos, music videos, animated show posters and much more.

Pros: A simple and easy to use tool. Great offer and diversity of characters, backgrounds and templates.

Best for: In just a few minutes you obtain a simple product but of a good quality.

Cons: Limited edit timeline options.

Price: Free up to $39.00/mo


#2 Doodly

Doodly is a animated video creation software to allow anyone, regardless of technical or design skills to create. Use Doodly to draw all kinds of cool things to entertain, engage, and affect your viewers in a positive way. It can be used for animated music videos, lyric videos, or social media videos.

Pros: Easy to use.

Best for: Creating professional animated videos.

Cons: No free trail period.

Price: $39.00/mo up to $69.00/mo

Filming DIY

How To Make A DIY Music Video

If you're feeling motivated with the editing side of video making, why not dig deep into the filming side? Here's a helpful guide for shooting your own DIY Music Video, covering everything from equipment and camera angles to lighting.

Online Content Creators For Hire


Ok so this isn't DIY, but if you decide video editing just isn't for you, here's one option. On Fiverr you can find thousands of freelance video editors, animators, and graphic designers for hire. Fiverr is also a great place for muscians to get professionally made lyric videos and animated videos for a very affordable cost.

Pros: Cheap, professional quality content.

Cons: Sometimes you get what you pay for.

Best for: Finding somone to create/do somthing for you that you couldn't create/do on you own.

Price: $5 and up.


Hire Local

If you would rather hire a director or videographer but don't know where to start I suggest 3 options:

  1. Ask your network for contacts or referrals.

  2. Go on YouTube and search for all the local artists you've heard of and see who they've used. Video credits are often listed in the description. Within 15 minutes you could probably find a decent list. Same goes for Instagram.

  3. Talk to us. We do in-studio music videos at Helvig Productions. You can do a performance style video or a behind-the-scenes or "making-of" style video.


Whatever you decide, the most important thing to do is just start. Pick one and don't give up! You may find yourself using different tools for different types of videos. The mobile apps are great for social media content - everything from teasers to daily stories. The desktop apps are great for editing together a full music video of lots of footage.


-Stephen & Max

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